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How to Sell Paintings Online in India

Last updated on September 27th, 2023 at 08:04 am

Learning how to sell paintings online in India is a great way to get your work out there and make some money. It is a good way to make some extra cash or even a full-time job.

Online selling of paintings has given artists the opportunity to showcase their work without having to travel and meet with buyers in person. 

Artists can now sell art from anywhere in the world, as long as they have internet access. And unlike traditional art sales, these transactions are instantaneous and don’t require physical space for the artist.

This blog post will show you the ropes on how to sell paintings online in India.

#1: Know your Audience

The first step on how to sell paintings online in India is knowing your target audience.

Your target audience is the key to success in any business. Whether you’re a painter, a writer, or a CEO, it’s imperative to know who your customer is and what they want.

You should do research online and find out what people in your target market are looking for.

Customer research is a fundamental step in the process of creating any effective marketing campaign. It helps you understand your target audience and what makes them tick.

There are many ways to do customer research online, but the most popular ones are surveys, interviews, and focus groups. 

Surveys allow you to collect data anonymously while interviews and focus groups require you to have a face-to-face conversation with your customers.

#2: Learn from the Best

With your first time selling art online in India, I’d suggest you take a look at what other sellers are doing who have been successful. You don’t want to be “re-inventing the wheel” by making mistakes and not learning from their success.

The best way to learn from the competition is to research them. There are many ways of doing this, but the most common are:

  • Checking their website and looking at what they offer
  • Checking their social media pages and seeing what kind of engagement they have
  • Looking at their reviews on sites like Yelp, TripAdvisor, or Google Reviews

When looking at what they are doing, take note of what is working best for them and do more of it while leaving the rest.

#3: Which Website is Best for Selling Paintings? 

The next step to sell paintings online in India is to find the best platforms and websites where you can sell your artwork.

Most people are not aware of how to find the best platform for selling paintings online in India. If you are one of them, then this section will help you a lot.

The first thing that you need to do is to find a suitable platform or website.

Where to sell paintings online in India?

There are several options available to sell paintings online in India. Some of the popular online marketplaces to sell paintings in India are Flipkart Seller Hub, BestOfBharat,, and Etsy.

Also, there are several NFT marketplaces in India such as WazirX, Jupiter Meta, and Bollycoin.

You can check out websites like Quikr, OLX, eBay, Amazon, etc., but they are not the only ones available in India. 

There are many other sites that have been created specifically for selling artworks and paintings with ease.

Other ways places to sell paintings online in India are;

a). Online Art Galleries

You can sell your paintings to them. Technology has made it easier than ever to showcase your artwork online and sell them to interested buyers.

b). Social Media 

Social Media has become a viable market for artists to sell their work. There are many large companies that will purchase art from you to use as stock on their social media pages. These companies will often share a link to your website and give you credit as the artist on their page in order to generate more business for you.

c). Photography Sites 

Another place to look into is selling your art to photography websites. These sites allow you to upload and share your artwork with other artists and photographers, as well as market it for sale.

#4: Pricing for Paintings – The Equity Pricing of a Painting

Art is a very subjective topic. What one person might find valuable, another person might not. There are many factors that go into the pricing of a painting, such as the size, the subject matter, and the artist.

The price of an artwork is determined by its perceived value in relation to other artworks in the same category. The market value of an artwork can also change depending on what region it is being sold in.

Pricing the original print is not a straightforward process as there are so many variables that will affect the price of the original print. However, if you start with some simple formulas, then you can create an accurate formula to price your original art. 

To get started, add up your time and labor costs and potentially include any other materials that have been used such as paints or canvas. You should also include your desired profit margin which will give you an

Generally, art reproduction is priced based on size and detail. But the formula looks something like this: the cost of printing + your cost to sell and market the print + your markup. Your markup may be on a scale depending on whether you sell open- or limited-edition prints.

#5: Marketing Your Paintings Online 

Marketing your paintings online in India can be a challenging task. But it does not have to be. In this section, we will go through 3 marketing strategies that you can use to promote your art online.

a). Use social media platforms

Social media platforms are a great way to promote your art online because it allows you to reach out and communicate with people who share the same interests as you do. 

You can post pictures of your paintings on Facebook, Twitter, Instagram, and other social media platforms and most importantly reply to any comments that people leave on these pictures. 

This will help you create more awareness about your work as well as engage with potential customers.

b). Offer discounts

Offering discounts is another great way of promoting your art online because it allows potential customers the opportunity to buy a painting at an affordable price.

The ultimate goal is to create an experience for your visitors that will make them feel like they are walking through your gallery.

#6: Building Your Own Online Paintings Store in India

Building an online store for your art is a great way to get your work out there and make money in India. You can also use this as a platform to showcase your work and grow your fanbase.

So, how can you build an online store for your art in India?

First off, you will need to decide on a domain name and hosting provider. Once you have chosen these two things, it is time to start creating content that people will buy!

Make sure your online art gallery is the go-to destination for those looking to buy original artworks. You should make it as easy as possible to browse and buy, with no hidden costs or surprises, and ensure that visitors find exactly what they’re looking for.

How to Evaluate a Painting and the Market for it by Conducting an Art Appraisal

The first step is to evaluate the painting’s condition. This includes checking for any signs of damage or wear and tear that may devalue the painting. 

The next step is to examine the market for the painting. This includes researching what similar paintings have sold for in recent years, as well as how much they are currently selling for in auction houses and galleries.

The final step is to come up with a price estimate based on the research from steps one and two.

Tips on Selling Works of Art On The Internet

This section covers the conclusion of the article and provides some tips on how to sell paintings online in India.

We hope that this article has given you a better understanding of how to sell works of art on the internet. Remember, it is important to be mindful of your target audience and have a clear understanding of what they want in order to make a sale.

How do I price my paintings?

A painting’s value is determined by the artist’s skill, the rarity of the subject, and the demand for it. The market for paintings is driven primarily by supply and demand.

The price of a painting can be based on many factors: the artist’s skill, the rarity of the subject, and how much people want it. The market for paintings is driven primarily by supply and demand.

How do Beginners sell paintings?

Many beginners in the art of painting are often at a loss for where to start. They have to search for a suitable canvas, then they have to find the right paints and brushes, and then they need to find some sort of inspiration. It is all too easy for beginners to feel overwhelmed by the sheer volume of what they need to do before they can even start painting.

Luckily, there are many ways that beginner painters can get started without spending an arm and a leg on supplies that they may not end up using.

How can I sell my art on Instagram?

Selling art on Instagram is a good idea if you want to get your art out there. You can use it to show your work and get feedback from other artists, collectors, and enthusiasts.

If you are looking to sell your art on Instagram, you should be aware of the following:

  • Know what you are selling – know the value of what you are selling and how much it costs.
  • Know who your target audience is – know who will buy the work that you are selling.
  • Know where to find people – know where the people that will buy your work can be found, for example, in Facebook groups or other social media sites.
  • Create an account with Instagram – create an account with Instagram so that people can see what you have for sale.

Generally, the first step is to find your niche and go from there. If you’re an artist that paints in a specific style, then it would be smart to focus on that in order to build a following.

The next step is to post regularly and consistently. You want your followers to know when they can expect new content from you so that they don’t forget about you.

Lastly, use hashtags strategically, but not too often. One or two hashtags per post are enough to get the word out about your work and attract new followers who might be interested in what you have to offer.


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